UX portfolio

Hi, I'm Len. I have over 30 years experience as a senior user experience specialist with a strong focus on accessible web and product UX and design.

I am currently a senior information architect and user experience specialist at the University of Victoria. I have spent the last 4 years leading a the redesign of their website and overall web strategy. This included an intensive UX research phase using quantitative and quantitative methodologies to develop a new mobile-first web architecture and governance framework.

I have a strong mix of B2B and B2C product experience with specialties in finance, transportation, tourism and higher education. I have international work experience and thrive in a fast paced remote-work environment. Yes, I have experience in Agile and versed in many project tracking and productivity tools.

Projects

Over the span of my career I have worked on so many amazing projects that have broadened the depth of my skills. My focus always returns to understanding users and finding solutions that exceed expectations and add an element of delight. Here are a few projects to illustrate my experience:

uvic.ca

The University of Victoria is research intensive and offers both undergraduate and graduate studies. I led the project to completely reimagine their sites to be user-focused, accessible and mobile-first.

UX research, development & design included:

•  Site & SEO audits
•  Competitive analysis
•  Field studies, interviews & workshops
•  User persona development
•  User journeys
•  User stories
•  Rapid & high fidelity prototyping
•  Design assets
•  Content development & strategy

Tools used:

•  Adobe CC
•  Axure RP
•  Asana
•  Siteimprove
•  Optimal Workshops
•  UserTesting
•  Cascade CMS
•  Miro
•  Microsoft Teams

Methodologies used:

•  Heuristic evaluation
•  Cognitive walkthrough
•  Evidence based
•  User-centred design
•  Mobile-first
•  AA WC3 accessible
•  Agile environment
"t’s not often that you encounter a visionary with the practical chops and talent to make it all happen, but that’s what you get with Len. In three years as the University of Victoria’s user experience specialist, Len was a leader on a project that burned the university’s existing website to the ground and reimagined it so completely that it serves both the current and future needs of the university’s incredible and essential range of stakeholders and external audiences. The results speak for themselves- by globally accepted standards one of the best university websites in the world, and one that is embraced enthusiastically and nearly unanimously by a demanding set of users. 

Len’s rigorous standards, commitment to user needs and evidence-based decision-making, and his dedication to a mobile-first approach drove the project and changed the way the university community understands and uses its website. It was a massive, complex endeavour, fraught with peril; and as the project sponsor, all I had to do, thanks to Len and team, was to ensure they had the support they needed!"

Bruce Kilpatrick
Executive Director, University Communications + Marketing at University of Victoria

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neteller account screen

Neteller

Neteller is an international eWallet and money transfer service. I was creative director and led the UX, design, web dev, localization and content teams in development of a new international client sign-up, account and retention experience. 

I was responsible for UX research  & design that included:

•  Site & SEO audits
•  Competitive analysis
•  Field studies, interviews & workshops
•  User persona development
•  User journeys
•  User stories
•  Wireframes
•  Rapid & high fidelity prototyping
•  Design assets
•  Content development & strategy

Tools used:

•  Adobe CC & Adobe Experience Manager
•  Axure RP
•  Asana
•  Optimal Workshops

Methodologies used:

•  Heuristic and quantitative evaluations
•  Qualitative user testing, observation and interviews
•  Localization (contextual content in 13 languages and 9 currencies)
•  User-centred design
•  Agile environment
"I've had the pleasure of collaborating with Len on a few major projects at Optimal Payments/NEOVIA Financial. One of the best user champions I've ever worked with, his designs consistently make user flows and processes better while taking factors like technical constraints, budget and time into consideration. His keen eye also ensures that his designs not only work well, but look great too."

Tara Scott
Manager, Growth & Market Intelligence at Benevity

Royal College of Nursing

I lived and worked in the UK for 5 years and worked on many large, complicated member portals and e-Portoflios. The Royal College of Nursing project replaced a paper-based job performance and competency model with an online authenticated portfolio and learning zone to tract their career progress and competencies. This project was the first of its kind and spanned the entire Commonwealth including over 400,000 nurses.

I was responsible for UX research  & design that included:

•  Site & SEO audits
•  Competitive analysis
•  Field studies, interviews & workshops
•  User persona development
•  User journeys
•  User stories
•  Rapid & high fidelity prototyping
•  Design assets

Tools used:

•  Adobe Suite
•  Flash
•  Jira
•  Microsoft .net platform

Methodologies used:

•  Heuristic and quantitative evaluations
•  Qualitative user testing, observation and interviews
•  Localization (contextual content for multiple countires)
•  User-centred design
•  Remote ux discovery and work
"Creative is a word that was designed for Len, his ability to take ideas, concepts and turn them in to concrete creative solutions was a key driver in making the RCN Learning Zone a success.

His creativity is always linked to the ultimate aim of the product or service that is being delivered. He was able to understand the concepts without necessarily being an expert in the field.

At the same time Len was a real pleasure to work with, dynamic, an excellent communicator and very patient with sometimes frustrating Public Sector processes!"

Jo Frazer-Wise
PMO / Programme Management professional - RCN

There is more...

I honestly could talk all day about my experience and love of modern ux. I am constantly working to stay current and recently completed my NN/g UX Certification with a focus on remote UX research and design trends. Contact me for more information or visit my LinkedIn profile for recommendations. 
NN/g ux certified
LEN COLLINS
ARTIST - UX SPECIALIST - INFLUENCER
© 2022 Len Collins | Calgary Alberta Canada.
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